MrBeast Lab has been named the #1 new toy brand across Circana G12 for 2024

When we teamed up with Jimmy Donaldson and the MrBeast brand, we knew we would shake up the toy industry but to achieve this groundbreaking impact in just the first year shows that when you dream big, anything is possible!

This accolade shows that kids around the world are ALL IN on MrBeast Lab - they’re cracking open Mutators; collecting miniature Swarms and creating their own Beasts with Cryo Lab - the buzz for this brand is off the charts. 

A huge thank you to everyone who’s been part of this incredible journey, supported the brand, and helped us achieve this year-one success. Buckle up because year two is going to be even bigger!