MrBeast Lab Takes Home Circana European 2024 Toy Award

We are so proud to share that MrBeast Lab took home the Top Gaining Property of the Year for Action Figures in the Circana 2024 European Toy Awards. 

Circana, a leading advisor on the complexity of consumer behavior, has announced the winners of its 14th annual  Toy Industry Performance Awards. 

The awards recogniSe the best-selling and top gaining toys, properties, and manufacturers based on 2024 sales globally and in the U.S., Europe, Canada, Brazil and Mexico, according to Circana’s Retail Tracking Service.  

A HUGE congratulations to the entire EU team, along with everyone involved in the development of this epic brand that has reached phenomenal heights in its first year!